Lorenzo Bertacchi
Head of Martech Platform Development at Kettydo+, in Bologna. For over 14 years he has built platforms that turn a brand’s customers into an active community, working across technology, product and people.
Today
He leads product and technology for YouserENGAGE, the loyalty and engagement SaaS platform by Kettydo+.
- More than 20 large client companies
- 15 million profiles, 5 million loyalty cards
- 4 million missions processed every month
- 99.995% uptime
Career at Kettydo+
- 2024 – today · Head of Martech Platform Development
- 2021 – 2024 · Head of Development Area
- 2015 – 2021 · Team Leader
- 2012 – 2015 · Web Developer
His clients have included Mulino Bianco, Lavazza, Pampers, Ducati, Granterre and UNHCR.
Skills
- Architecture: multi-tenant SaaS platforms, Java, AWS, event-driven architectures
- Product: roadmap, OKRs, prioritisation, R&D budget
- People: leading and growing development teams
- AI: generative AI features in the product and AI-assisted development in the team
Education
- Master in Product Management, Product Heroes (2025)
- Salesforce Certified AI Associate (2024)
- Salesforce Certified Marketing Cloud Email Specialist (2019)